Professional Coach
Services

Professional Services Coach

From Low Quality Leads & Negative ROI → High Intent Leads, Lower CPL & 2.76 ROI

CPL

£50

£21

Sales Conversion

3%

3.5%

Show Rate

30%

74%

ROI

0.4

2.76

Lead Quality

Poor

High intent

Metric

Target

Achieved

CPL

£50

£21

Sales Conversion

3%

3.5%

Show Rate

30%

74%

ROI

0.4

2.76

Lead Quality

Poor

High intent

The Challenge

A professional services coach approached Search Click Convert facing multiple performance bottlenecks:

  • Lead quality extremely poor

  • Show rate only 30%, meaning most leads never attended booked calls

  • Sales conversion rate just 3%

  • CPL averaging £50 across Google & Meta

  • Overall ROI at -0.4, making campaigns financially unsustainable

  • Landing pages lacked trust assets and were not aligned with the target persona

  • CRM setup provided almost no useful attribution or behavioural insights

The funnel was leaking at every stage — from click, to lead, to show-up, to sale.

Our Strategy & Execution

1. Full Account & Funnel Audit

We audited. This identified major intent misalignment and messaging gaps contributing to poor show-up and conversion rates.

  • Google & Meta campaign structures

  • Audience intent alignment

  • Keyword match types and negative keyword coverage

  • Creative relevance & message clarity

  • Landing-page friction points

  • CRM data and lead follow-up workflow

2. Relaunched Campaigns With Persona Driven Messaging

We rebuilt all campaigns from scratch using new audience-first creative.

  • Google Ads: Introduced tight intent segmented Search campaigns, removed broad, low-quality keywords, added negative keyword sets, enhanced RSA copy focused on transformation, outcomes, and authority.

  • Meta Ads: Created new persona-led ad angles, launched benefit-focused video and static ads, added credibility assets (screenshots, testimonials, results proof), structured clear stages: Prospecting → Engagement → Conversion.

3. Landing Page Rebuild to Boost Lead Quality & Show Rate

We rebuilt the funnel to maximise lead commitment and credibility:

  • New hero statement tied to target persona's core pain point

  • Sales video to accelerate trust

  • Social proof: testimonials, screenshots, expert endorsements

  • Benefits-led copywriting

  • CTA redesign to reduce confusion and friction

  • Mobile-first layout

This had a measurable impact on both lead quality and show-up rate.

4. CRM Migration & Advanced Tracking

To improve sales pipeline visibility and nurture:

  • Migrated to a modern CRM

  • Added tagged source/medium tracking

  • Built automated follow-up workflows

  • Installed calendar reminders and pre-call SMS/email sequences

  • Captured richer lead data (role, industry, challenge, urgency score)

This dramatically improved show-up and sales efficiency.

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